Found in Search.
Cited by AI.
We help law firms rank on Google today and become the answer cited by ChatGPT, Perplexity, and Google AI Overviews tomorrow — so the clients searching for you can actually find you.
Built specifically for law firms.

AI Visibility Snapshot
Where law firms get cited
We baseline your citations on Day 1, then report month over month so you see exactly where your firm appears — and where competitors do.
Why Law Firms Need SEO + GEO (Not One or the Other)

Prospective clients ask questions, not just keywords

AI engines summarize results instead of listing blue links

Authority signals now matter more than raw traffic
If your firm only invests in SEO:
You may rank — but never be recommended
If your firm only invests in GEO:
You may get cited — but lack long-term search stability
Integrated SEO + GEO solves both problems.
How AI Engines Choose Which Law Firms to Cite
AI engines do not rank content the same way search engines do.
They evaluate:

Content clarity and structure

Demonstrated expertise and topical depth

Consistency across related topics

Technical signals like schema and site performance

Authority indicators across the web
Our strategy is designed specifically around how AI systems evaluate and select answers.
Our Integrated SEO + GEO Strategy
Phase 1
(Month 1)

Setup & Alignment
We establish a clean, authoritative foundation.
Technical SEO & GEO audit
Website structure and content evaluation
Keyword and question mapping
Schema planning for AI understanding
Redesign oversight (when applicable)
Phase 2
(Month 2-4)

Authority Building
This is where momentum starts to compound.
High-quality legal content creation
Strategic keyword and search-intent targeting
Schema markup implementation for AI citations
Competitor gap analysis
Authority signal development
Phase 3
(Month 5+)

Search & Answer Dominance
Once authority is established, we expand and defend it.
Competitive keyword expansion
Ongoing content refinement
Core Web Vitals and mobile performance optimization
Sustained AI visibility
What Makes This Different
Most agencies:

Focus only on rankings

Optimize for traffic volume

Ignore how AI engines select answers
Our approach prioritizes:

Search visibility + answer visibility

Lead intent, not vanity metrics

Authority and trust signals, not keyword stuffing
We optimize for how people search and how machines decides.
What We Measure
We track success using clear, transparent metrics:

Search Visibility
How often your firm appears in traditional search results

AI Citations (GEO)
We baseline and track monthly where your firm appears across ChatGPT, Perplexity, and Google AI Overviews for your top legal questions. You see exactly which queries cite you, which cite competitors, and what changed month over month.

Keyword Movement
Monthly tracking of primary legal terms

High-Intent Traffic
Visitors actively searching for legal representation
SEO and GEO are compounding systems. Growth builds month over month.
Pricing
GEO/SEO Starter
$497
/month
Everything you need to get found in search and cited by AI — one simple plan.
Best for: Solo attorneys and small firms
- Live client dashboard — real-time rankings & AI visibility
- Technical + GEO audit (Month 1) — GSC, GA4 & Bing setup, AI-crawler unblock, edge caching
- Full schema rollout — FAQ, Attorney & LegalService
- Google Business Profile setup & optimization + NAP consistency + primary-city keyword targeting
- 1 AI-optimized legal article per month (~1,000 words, full GEO stack)
- Up to 15 tracked keywords with monthly ranking reports
- Monthly AI-citation tracking (ChatGPT, Perplexity, Google AI Overviews)
- 90-day editorial roadmap
- Microsoft Clarity install
- Automated monthly performance report (delivered by the 5th)
- Email support
Frequently Asked Questions
What is SEO and GEO?
SEO (Search Engine Optimization) helps your law firm rank in traditional search engines like Google. GEO (Generative Engine Optimization), also known as AI Engine Optimization, helps your firm become the selected and cited answer in AI-powered search tools like ChatGPT and Google AI Overviews.
Is GEO replacing SEO?
No. SEO is not going away. GEO builds on top of SEO. Firms that rely only on SEO risk losing visibility inside AI-generated answers. The most effective strategy combines both.
Does SEO still matter in the age of AI?
Yes — but it works differently now. Strong SEO foundations are still required, but authority, clarity, and trust signals determine whether your content is surfaced by AI engines.
How long does SEO + GEO take to work?
SEO and GEO are long-term, compounding strategies. Early keyword movement and AI citations typically appear within the first few months, while competitive terms build authority over time.
What types of law firms benefit most from SEO + GEO?
This strategy is ideal for law firms in competitive markets, firms focused on long-term growth, and firms that want to future-proof their search visibility as AI continues to reshape how clients find attorneys.
What tools do you use for GEO analysis?
Our stack combines Google Search Console and Google Analytics 4 for performance data, enterprise rank tracking with API integration for keyword and competitor monitoring, AI visibility trackers that monitor citations across ChatGPT, Perplexity, and Google AI Overviews, schema validators (Google Rich Results Test and Schema.org) to verify structured data, and Microsoft Clarity for heatmap and conversion analysis. We integrate these into a single monthly report rather than handing you a stack of disconnected dashboards.
Do you provide reporting on GEO performance?
Yes. Monthly or quarterly reporting includes metrics like visibility in AI answer features, featured snippet rankings, organic traffic, and question-level ranking performance.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring website content so AI search engines and voice assistants can easily extract answers for user queries — improving visibility in AI overviews, rich answers, and voice search results.
How is GEO different from traditional SEO?
Traditional SEO focuses on keywords and backlinks to improve rankings. GEO focuses on directly answering questions with structured content, FAQs, and clear semantic signals so AI systems surface your content as answers.
Will you update or maintain content after optimization?
Yes. We offer optional content refresh and maintenance plans to ensure answers stay current and effective as search engines evolve.
What types of content benefit from GEO?
Structured content like FAQs, definition pages, how-to guides, comparison tables, and semantically organized knowledge sections benefit most from GEO because they match natural language queries.
How long does it take to see results with GEO?
GEO benefits can begin within weeks as AI search tools re-crawl your site and recognize new structured answers, but full impact on traffic and rankings may take 2–4 months depending on competition and market.
Do you optimize for voice search as part of GEO?
Yes. Voice search optimization is included because conversational queries are a core focus of GEO — ensuring your content can be surfaced by digital assistants like Siri, Alexa, and Google Assistant.
Can GEO improve my organic rankings?
Yes. By providing clear, authoritative answers that match user intent, GEO supports traditional SEO goals and can improve visibility in search engine results and AI answer panels.
How much does GEO services cost?
Pricing varies by scope, including project size, number of pages optimized, and competition level. Please review our 3 tiered packages for the price and what’s included.
Ready to Talk Strategy?
Schedule a consultation and we'll map out which SEO + GEO package aligns best with your firm's goals, competition, and growth timeline.


