IMPORTANT NOTE
This usecase & integration can apply with ANY popular Spreadsheet App, case management, and email marketing tool. For example, if you use Lawmatics, Oncehub, and Mailchimp, the same logic and integration are possible with Zapier.
The live workshop for law firms is a practical training session aimed at helping legal professionals improve their skills in handling cases, communicating with clients, and managing legal tasks. Through interactive sessions and real-life examples, participants will learn new strategies to enhance their legal practice and stay current with industry trends. It’s also a great chance to connect with other professionals in the field.
The Juice
- Automatically update MyCase lead pipeline statuses based on actions just as “Workshop Leads, Workshop Attended, and Workshop No Show”.
- Send a series of automated emails to encourage new leads to workshops. Automatically move leads based on when they DO or DO NOT enter the workshop.
- Move leads automatically through your MyCase lead pipeline with minimal manual actions. Know where your leads are at and what emails they will be getting based on what MyCase lead pipeline they are in.
- You don’t need to login to Zapier, Google Sheets, or Click’s Journey Ai. Once this system is setup, you can keep using MyCase as your main lead and case mgmt tool. (We can even drop in Email Open, and Email Sent details into MyCase if you want to see when emails sent from Click’s Journey Ai were sent or opened)
- Grow a lead list in Click’s Journey Ai (or your 3rd party CRM / emailing tool) so you have a growing list of leads that converted and did not convert. This includes all the “DID NOT HIRE” leads”. Use these lists to send newsletters to nurture leads or retarget using Facebook advertising.
- Use Click’s Journey Ai (or your 3rd party CRM / emailing tool) to send emails based on MyCase CASE STAGES to further streamline your case onboarding and closing process.
Tools to Optimize Law Firm Workshops
Using Google Sheets, Zapier, MyCase, and Click’s Journey Ai together can significantly streamline workflows and boost productivity for law firms by automating daily routine processes, improving data management, and enhancing client interaction.
1.) Google Sheets
Google Sheets simplifies tasks like data entry, analysis, and reporting. Its user-friendly interface, real-time collaboration, and effortless integration with other tools make it a powerful platform for automating workflows.
2.) Zapier
By connecting different apps and services, Zapier automates repetitive tasks, and integrates systems seamlessly, all without needing coding skills. This approach saves time, reduces errors, and enables businesses to focus on more strategic objectives.
3.) MyCase
MyCase enhances automation in legal practice by integrating case management tasks into one platform. It automates client communications, case tracking, and document handling, which boosts efficiency and minimizes manual errors, freeing legal professionals to concentrate on their core work.
4.) Click’s Journey Ai
Click’s Journey Ai provides a unified platform for email marketing, sales, and customer relationship management. It automates tasks such as email campaigns, follow-ups, and customer segmentation, optimizing process and personalization, and enabling businesses to concentrate on growth strategies.
Setting Up the Integrations
Setting up integrations for a live workshop using Google Sheets, Zapier, MyCase, and Click’s Journey Ai accelerates the entire process. Google Sheets collects and organizes registrant data, while Zapier connects it to MyCase for case management and Click’s Journey Ai for automated follow-ups. This integration ensures that registrant information moves between platforms, enabling efficient tracking, communication, and management throughout the workshop.
Creating a Google Sheet for Data Collection
We utilize Google Sheets to efficiently compile and manage registrant information. As participants sign up through an online registration form, their details are automatically captured and organized in a Google Sheet. This real-time compilation allows everyone to monitor attendance, track participant information, and manage workshop logistics with ease. By using Google Sheets, it ensures that all registrant data is centralized, easily accessible, and updated instantly, making the entire registration process smooth and efficient.
Connecting Google Sheets to Zapier
Zapier automatically connects the registration platform with Google Sheets which instantly adds participant information as they register. This setup eliminates the need for manual updates, keeping everything organized and up-to-date, allowing you to focus on running the workshop smoothly.
Integrating MyCase with Google Sheets via Zapier
Sending a registered workshop lead from Google Sheets to MyCase via Zapier guarantees that the potential client or participant’s information is securely and efficiently transferred to your case management system. This process typically involves capturing essential details such as the lead’s name, contact information, and specific workshop interests during their registration. Once this data is added to Google Sheets, Zapier automates the transfer, importing the information into MyCase, allowing you to manage and track the lead seamlessly within your existing workflow.
Setup Follow-up Emails and SMS using Click’s Journey Ai
Implementing Click’s Journey Ai for automating follow-up emails or SMS to workshop registrants helps maintain consistent and timely communication. This involves creating automated messages that are sent after someone registers, such as confirmation with workshop details and reminders as the event approaches. SMS can be used for quick updates or last-minute reminders. Automation tools handle this process, keeping registrants informed and engaged without requiring manual effort, improving attendance and overall experience.
Advanced Automation Techniques
Multi-step Zaps
A multi-step Zap is an automation workflow created using Zapier that involves several actions triggered by a single event. It allows users to automate complex processes by linking multiple apps and services together.
Using this method, we can connect Google Sheets, Click’s Journey Ai, and MyCase to automate the workflow for managing workshop registrants. When a new registrant is added to Google Sheets, the Zap first updates an Click’s Journey Ai with their details. Then, it transfers this information to MyCase, where it creates or updates a client record. This automation streamlines data entry, assures accuracy, and keeps all systems synchronized.
Conditional Logic in Zapier
Zapier has a conditional logic process that includes features like “Filters” and “Paths,” which allows you to create a customized automation workflow by setting specific conditions for how actions are executed.
1.) Filters
This action enables you to specify criteria that must be met for a Zap to continue, such as proceeding only if certain data fields match predefined values. If the conditions aren’t met, the Zap stops at the filter step.
2.) Paths
The Paths method allows you to create different branches in your workflow based on various conditions, enabling multiple sets of actions to be triggered depending on the scenario.
How it Works
When a new contact registers for the workshop in Click’s Journey Ai, a filter can be set to check if the registrant is not already on your list. If the registrant is new, their details can be added from Google Sheets to Click’s Journey Ai and MyCase, and a welcome email can be sent to acknowledge their registration.
For existing registrants who update their information or re-register, a filter can check if their email is already in your records. If so, their details can be updated in the Click’s Journey Ai or MyCase, and a confirmation email can be sent.
For repeat registrants, a filter can identify those who have previously attended. If a registrant is identified as a repeat attendee, we can set a special tagging to easily identify contacts who repeatedly attend workshops.
The use of filters and paths ensures that each type of registrant is managed appropriately and receives the most relevant communication and updates.
Conclusion
This workshop automation process highlighted the integration of Google Sheets, Zapier, MyCase, and Click’s Journey Ai as a powerful way to improve workflow efficiency and operational effectiveness. Google Sheets serves as a primary data hub for real-time updates and collaboration. Zapier automates repetitive tasks by connecting Google Sheets with MyCase and Click’s Journey Ai, enabling faster data synchronization and task automation. MyCase facilitates case management and client interactions, while Click’s Journey Ai enhances client engagement through automated email campaigns. This integration provides accurate and up-to-date information across platforms, reduces manual data entry, and improves client communication, ultimately resulting in better performance and streamlined operations.
Ready to revolutionize your practice?
Explore these integrations today and take the first step towards a more efficient future. Contact us to learn more.
I’ve worked with Click’s Journey and have had a great experience. They have been quick to reply and respond to questions, comments or any issues that arise. I look forward to working with them for a long time.